BundleBoss
Product Bundle Builder (also called Easy Product Bundles) is a well-liked all-in-one bundle plugin, and its free tier is genuinely broad. There is one catch that matters to most real stores: its free version cannot put a variable product in a bundle. If your products come in sizes or colours, bundling them is a paid feature there. In BundleBoss it is the heart of the free plugin.
Credit where it is due. Product Bundle Builder covers a lot of ground in one plugin: simple bundles, mix and match, BOGO-style deals and gift products, with live demos for each and a strong rating from its users. If your catalogue is simple products and you want a broad free promo toolkit, it is a fair pick, and its team is well reviewed for support.
The catch sits in the fine print. In the free version, a bundle can only contain simple products. The moment an item comes in a size or a colour, adding it to a bundle needs the paid version.
Most real stores sell things that come in options: apparel in sizes, candles in scents, prints in formats. A bundle plugin that cannot bundle those in its free tier means you hit the paywall on your very first realistic bundle.
Free BundleBoss starts there. The customer picks a colour and size on every unit of the bundle, sees the price update as they choose, and buys the lot as one product. That is the free tier, not the upsell.
An honest, like-for-like look. Both aim to be the one bundle plugin a store needs. The difference is where each one draws its free line, and how each is built under the hood.
| Feature | BundleBoss | ProductBundle Builder |
|---|---|---|
| Fixed bundles and deal packsbuy these together and save | Yesfree | Yesfree |
| Variable products in a bundleitems with sizes and colours | Yesfree | Paid only |
| Per-unit configurationeach unit its own size or colour | Yesfree | No |
| Size-run quantity grida bulk run split across sizes in one matrix | YesPro | No |
| Choice slots with rulespick one from a pool, compatibility rules | YesPro | No |
| Build-your-own box, mix and matchfill a box from a range | YesPro | Yes |
| Personalise each itemnames, numbers, logo upload | YesPro | No |
| Buy X get Y dealsbuy two get one free | YesPro | Yes |
| Share a configured bundlesend a build to a colleague to approve | YesPro | No |
| A native bundle product typea real WooCommerce product, no background sync layer | Yes | Nocustom tables synced to products |
| Cart and Checkout blocks supportthe modern WooCommerce cart | Yes | Yes |
Competitor capabilities are as we understand them at the time of writing, based on the plugin's own listing and a hands-on look at the free version. Check their site for the latest.
Choose Product Bundle Builder if your catalogue is simple products and you mainly want promo mechanics: mix and match deals, BOGO offers and gift picks, with the broadest set of those in a free tier. It is liked by its users for good reason.
Choose BundleBoss if your products come in sizes, colours or options, because that is exactly what its free tier configures. A customer sets each unit of the bundle, the price follows along, and it all arrives as one order line with a fulfilment pick list. Pro then adds the guided builders: choice slots, the full-page configurator, build-a-box, per-item personalisation with logo upload, and a size-run grid nobody else has.
Free on WordPress.org. No card, no trial wall, set up in minutes.
No. In the free version a bundle can only contain simple products; adding a product that comes in sizes or colours requires the paid version. Free BundleBoss bundles variable products with a colour and size picked on every unit.
Yes. The free build does configurable, per-unit bundles including variable products, three pricing modes with automatic savings messaging, quantity tier discounts, stock-safe components, a warehouse pick list on each order, and the modern Cart and Checkout blocks. Pro adds the guided builders and personalisation.
A BundleBoss bundle is a real WooCommerce product, so it behaves like one everywhere: themes, search, categories, the REST API, exports and the block cart all treat it natively, and there is no background sync job keeping a separate bundles table aligned with your catalogue.
Your products are untouched either way, so nothing needs migrating there. Bundles themselves are quick to rebuild: pick the products, set quantities and a discount, publish. Most stores are done in an afternoon, and the first one takes about two minutes.
Its free tier includes mix and match and BOGO-style deals, which in BundleBoss are Pro features. If you only need those mechanics on simple products and never bundle anything with sizes or colours, its free tier may cover you. The moment options enter the picture, the comparison flips.
See how BundleBoss compares with the other bundle plugins: vs WooCommerce Product Bundles, vs Composite Products and vs WPC Product Bundles.