Comparison

Product Bundle Builder, with variable products in free.

Product Bundle Builder (also called Easy Product Bundles) is a well-liked all-in-one bundle plugin, and its free tier is genuinely broad. There is one catch that matters to most real stores: its free version cannot put a variable product in a bundle. If your products come in sizes or colours, bundling them is a paid feature there. In BundleBoss it is the heart of the free plugin.

Get BundleBoss free See pricing

What Product Bundle Builder is great at

Credit where it is due. Product Bundle Builder covers a lot of ground in one plugin: simple bundles, mix and match, BOGO-style deals and gift products, with live demos for each and a strong rating from its users. If your catalogue is simple products and you want a broad free promo toolkit, it is a fair pick, and its team is well reviewed for support.

The catch sits in the fine print. In the free version, a bundle can only contain simple products. The moment an item comes in a size or a colour, adding it to a bundle needs the paid version.

Why variable products are the whole game

Most real stores sell things that come in options: apparel in sizes, candles in scents, prints in formats. A bundle plugin that cannot bundle those in its free tier means you hit the paywall on your very first realistic bundle.

Free BundleBoss starts there. The customer picks a colour and size on every unit of the bundle, sees the price update as they choose, and buys the lot as one product. That is the free tier, not the upsell.

A bundle where the customer sets a colour and size on each unit, bought as one product
Free BundleBoss: the customer configures every unit, a colour and size on each, and buys the bundle as a single product.

BundleBoss vs Product Bundle Builder

An honest, like-for-like look. Both aim to be the one bundle plugin a store needs. The difference is where each one draws its free line, and how each is built under the hood.

Feature BundleBoss ProductBundle Builder
Fixed bundles and deal packsbuy these together and save Yesfree Yesfree
Variable products in a bundleitems with sizes and colours Yesfree Paid only
Per-unit configurationeach unit its own size or colour Yesfree No
Size-run quantity grida bulk run split across sizes in one matrix YesPro No
Choice slots with rulespick one from a pool, compatibility rules YesPro No
Build-your-own box, mix and matchfill a box from a range YesPro Yes
Personalise each itemnames, numbers, logo upload YesPro No
Buy X get Y dealsbuy two get one free YesPro Yes
Share a configured bundlesend a build to a colleague to approve YesPro No
A native bundle product typea real WooCommerce product, no background sync layer Yes Nocustom tables synced to products
Cart and Checkout blocks supportthe modern WooCommerce cart Yes Yes

Competitor capabilities are as we understand them at the time of writing, based on the plugin's own listing and a hands-on look at the free version. Check their site for the latest.

Where each one wins

Choose Product Bundle Builder if your catalogue is simple products and you mainly want promo mechanics: mix and match deals, BOGO offers and gift picks, with the broadest set of those in a free tier. It is liked by its users for good reason.

Choose BundleBoss if your products come in sizes, colours or options, because that is exactly what its free tier configures. A customer sets each unit of the bundle, the price follows along, and it all arrives as one order line with a fulfilment pick list. Pro then adds the guided builders: choice slots, the full-page configurator, build-a-box, per-item personalisation with logo upload, and a size-run grid nobody else has.

Get BundleBoss free Read the docs

Free on WordPress.org. No card, no trial wall, set up in minutes.

Questions people ask

Can the free version of Product Bundle Builder bundle variable products?

No. In the free version a bundle can only contain simple products; adding a product that comes in sizes or colours requires the paid version. Free BundleBoss bundles variable products with a colour and size picked on every unit.

Is free BundleBoss actually enough to sell with?

Yes. The free build does configurable, per-unit bundles including variable products, three pricing modes with automatic savings messaging, quantity tier discounts, stock-safe components, a warehouse pick list on each order, and the modern Cart and Checkout blocks. Pro adds the guided builders and personalisation.

What does a native product type mean in practice?

A BundleBoss bundle is a real WooCommerce product, so it behaves like one everywhere: themes, search, categories, the REST API, exports and the block cart all treat it natively, and there is no background sync job keeping a separate bundles table aligned with your catalogue.

Can I move my existing bundles across?

Your products are untouched either way, so nothing needs migrating there. Bundles themselves are quick to rebuild: pick the products, set quantities and a discount, publish. Most stores are done in an afternoon, and the first one takes about two minutes.

What does Product Bundle Builder do that BundleBoss does not?

Its free tier includes mix and match and BOGO-style deals, which in BundleBoss are Pro features. If you only need those mechanics on simple products and never bundle anything with sizes or colours, its free tier may cover you. The moment options enter the picture, the comparison flips.

More comparisons

See how BundleBoss compares with the other bundle plugins: vs WooCommerce Product Bundles, vs Composite Products and vs WPC Product Bundles.